Phoenix Lava, a manufacturer and distributor of Lava bun, was established in Fukuoka, Japan July 2014 by the two brothers who have had great interests in cooking and running their own business. 

They decided to start up a business selling steamed buns, using unique methods to produce as well as high quality ingredients. In addition to its great and unique taste, the products are delivered to the market with exceptionally fine packaging, making Phoenix Lava’s buns stand out from other ones of its kind.

Due to the fact that nowadays consumers’ lifestyle and eating habits have been significantly changing and fast food culture

has become more popular, it is certainly the opportunity 

for snack business to grow as well.

Our mission is simple, Build a 'giving culture' societies, 
one community at a time. 

Phoenix Lava 3 Work Principle

1. Small detail Principle 
'No Detail is too small' 「おもてなし」

2. Honest Principle 
Think Outside-in , be honest in what we do, in ingredients we use
in food we made.

3. Long-term Mutual Benefit Principle
make a Long term decision for everyone

Our mission is simple: to reinvent the bun  

and serve you lava experience.

Our Leadership. 

CEO & Co-founder

Parin Suksmith

Kyoto Alumni, Founded Phoenix Lava in Japan 2012. Parin is a serial entrepreneur, strategic thinker who combined Design and Hospitality to bring new value to people.

Chief Happiness Officer

Ploynapas Chaturapitpornchai

Kyoto Alumni, In her role, she is focused on Operation, HR and Recruit the member of Phoenix Lava. She is the one who design Phoenix Lava Culture from day 1. Today that Phoenix Lava has only 6% turn over ratio.

Chief Product Officer & Co-Founder

Paron Suksmith

Ex-Fukuoka 'Omiyage' Factory manager and Food Science graduated. Paron is the one behind all the Phoenix Lava delicious recipe. He is a passionate food lover, always seeking new ingredient to make good food for people.

Phoenix Lava Core Team.

Head of Product Retail

Nut Ekpo

Graduated from the University of Southampton in Econometrics. Nut is focused on retail strategy, sales channel ,partner business developments, as well as Phoenix Lava retail product sales and marketing.

Head of Design

Natapon Boonsa

Kyoto Alumni, Thailand Demark Design Award Winner of 2015. Natapon is the one who design 'iconic' Phoenix Lava character which now License to many country.

Head of Marketing

Patinee Weerawatsunthorn

Kyoto Alumni, An Ex-The Mall executives, bringing 5 years of expertise in Marketing of Thailand Leading Department Store to create meaningful Marketing value for Phoenix Lava customers.