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ติดต่อ






OBJECTIVE




“ขนมมีพลังในการทำให้ผู้คนรู้สึกสบายใจ และมีความสุข”
“ขนมเป็นสิ่งที่เชื่อมสายสัมพันธ์คนในครอบครัว เพื่อนฝูง คู่ค้า” 

ฟีนิกซ์ลาวา ทำร้านขนมแห่งการให้ มุ่งมั่นทำให้ผู้อื่นมีความสุข

— เป็นตัวแทนความรู้สึกของลูกค้า เพื่อใครสักคนที่สำคัญสำหรับเขา —

INSPIRATION TO 
CRAFT THE LAVA

Phoenix Lava, a manufacturer and distributor of Lava bun, was established in Fukuoka, Japan July 2014 by the two brothers who have had great interests in cooking and running their own business. 

They decided to start up a business selling steamed buns, using unique methods to produce as well as high quality ingredients. In addition to its great and unique taste, the products are delivered to the market with exceptionally fine packaging, making Phoenix Lava’s buns stand out from other ones of its kind.

Due to the fact that nowadays consumers’ lifestyle and eating habits have been significantly changing and fast food culture 
has become more popular, it is certainly the opportunity 
for snack business to grow as well.

Our mission is simple, Build a 'giving culture' societies, 
one community at a time. 

Phoenix Lava Work Principle
1. Small detail Principle 

'No Detail is too small' 「おもてなし」

2. Empathy Principle 
Think Outside-in , Treat others like you want to be treated

3. Surprise Principle
Create a Surprised moment of giving.








Our mission is simple:  to reinvent the bun  

and serve you lava experience.

Our Leadership.

CEO & Co-founder

Parin Suksmith

Kyoto Alumni, Founded Phoenix Lava in Japan 2012. Parin is a serial entrepreneur, strategic thinker who combined Design and Hospitality to bring new value to people.

Chief Happiness Officer

Ploynapas Chaturapitpornchai

Kyoto Alumni, In her role, she is focused on Operation, HR and Recruit the member of Phoenix Lava. She is the one who design Phoenix Lava Culture 
from day 1. Today that Phoenix Lava has only 6% turn over ratio.

Chief Product Officer & Co-Founder

Paron Suksmith

Ex-Fukuoka 'Omiyage' Factory manager and Food Science graduated. Paron is the one behind all the Phoenix Lava delicious recipe. He is a passionate food lover, always seeking new ingredient to make good food for people.
Phoenix Lava Core Team.

Head of Product Retail

Nut Ekpo

Graduated from the University of Southampton in Econometrics. Nut is focused on retail strategy, sales channel ,partner business developments, as well as Phoenix Lava retail product sales and marketing.

Head of Designer


Natapon Boonsa

Kyoto Alumni, Thailand Demark Design Award Winner of 2015. Natapon is the one who design 'iconic' Phoenix Lava character which now License to many country.

Head of Marketing

Patinee Weerawatsunthorn

Kyoto Alumni, An Ex-The Mall executives, bringing 5 years of expertise in Marketing of Thailand Leading Department Store to create meaningful Marketing value for Phoenix Lava customers.